Internal ranking factors are the text of the site pages and the keywords contained in it, html-code of pages and meta tags, internal link structure of the site and others. Search engine algorithms "understand the meaning" of the text, synonyms, word forms and cases. This ensures the delivery of a meaningful answer to any search query.

External ranking factors - links to the site and mention of the company on other sites, signals from social networks, tone of reviews and reputation of the company, etc. Search engine algorithms, analyzing arrays of Internet data, calculate the mention of the company name and domain in the media, social networks, forums and blogs.

Behavioral factors - determines how much the content of the pages of the site like readers who request a particular search phrase. Algorithms calculate the time spent by the user on your site, engagement, the number of actions (clicks, form filling), the depth of browsing, the depth of scrolling pages, the percentage of readings. When a visitor gets to your site on a particular search query and quickly closes it - the search engine algorithm concludes that the page does not match the search query and lowers the position of the site on it. Yandex continuously tests sites, determining behavioral factors for users on all sorts of search queries. To do this, the search engine swept in the search results of one or two "test" sites. This is how the algorithm is trained and set up for personalized response delivery.

The position of the site for different users and on different devices depends on personal factors. Personalized SEO provides unique search results depending on: search query history; user interests; user age and gender; geographic location; the device from which the search query is executed; his interest in sites of certain topics; his ad clicks; time of day; and more. The task of SEO is to raise the site in the rendition on the devices of the target audience. This is achieved by SEO-promotion in a particular region or city, adaptation of the site to popular screen sizes of devices, creation of a variety of content on the site, taking into account possible related interests of the target audience.

We help private and public sector organizations to describe and optimize processes, develop strategies and concepts, design web and mobile applications, design optimal user scenarios and User Flow Map

Creation of corporate multi-page sites,
government sites, online stores
and sites with personal offices of any complexity on a turnkey basis

Conducting inventory of systems in operation, writing technical and working documentation, IT architecture modeling and IT budget justification

Every business has a different level of competition in its field. Because of this, the promotion of each business has its own peculiarities and difficulties. Our expertise and experience of working on such projects for over 18 years allows us to offer you a methodology based on the knowledge of the specifics of promoting sites of different topics.
We know exactly what your potential customers need, and we will help them to find your company in response to their requests!

Contextual advertising - advertisements of an advertising nature, which are shown in response to a specific request of the user in a search engine, as well as in the form of advertising on thematic Internet sites included in the advertising network, clicking on the interested contextual advertisement, the user goes to the company's site. It is from these transitions and form the cost of advertising on the Internet. Contextual advertisement impressions in which the user does not click on the advertisement are not paid.